What Makes the Marketing Manager Role Highly Sought After in the UK?

Marketing Manager is a highly sought-after role in the UK and for good reason. As businesses continue to compete in an ever-changing market, the need for skilled marketing professionals has become increasingly important. 

A Marketing Manager is responsible for managing a company’s marketing activities, creating marketing strategies, and overseeing a team of marketing professionals. They play a crucial role in helping businesses promote and sell their products to customers. 

In this article, we will explore the reasons why the Marketing Manager role is highly sought after in the UK, the responsibilities and skills required for the role, the importance of Marketing Managers in business, career opportunities, challenges faced, and the future of Marketing Management in the UK.

Role and Responsibilities of a Marketing Manager in the UK

Here are some of the roles and responsibilities of a Marketing Manager in the UK:

  • A marketing manager is in charge of organizing and directing a company’s marketing initiatives. The project market demands and directs a marketing team in the development and execution of innovative and creative customer interest-engaging strategies across a variety of media platforms.
  • Marketing Managers lead promotional efforts for businesses and products by crafting compelling stories and managing strategic campaigns to raise awareness of the offering and convert new customers.
  • They plan and oversee various marketing activities, including go-to-market launches, advertising, email campaigns, events, and social media.
  • Marketing Managers conduct market research to understand the public’s interest and determine the marketability of products and services.
  • They create comprehensive marketing plans and work with their teams to execute them successfully.
  • Marketing Managers collaborate with different marketing functions, such as product marketing, digital specialists, content, and creative teams, to align all the groups whose work contributes to a successful program or campaign.
  • They implement strategy, supervise all marketing campaigns for their organisation or division, and advertise a company, a good, or a service.
  • Marketing Managers ensure that products, services, and businesses have the best chance to attract prospective customers and retain existing ones.
  • They analyse data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure.
  • Marketing Managers are responsible for developing, implementing, and executing strategic marketing plans for an entire organisation or lines of business and brands within an organisation.
  • They work in corporate environments as part of a larger marketing, creative, communications, or digital team.
  • Marketing Managers are responsible for profitability and results, and executives count on them for guidance and direction.
  • They need to have a wide range of marketing experience and excellent communication skills to be successful in their role.

Skills Required for a Marketing Manager

To become a successful marketing manager, one should build marketing manager skills, earn a certification or certificate, take relevant classes, get hands-on practice, and build a strong network.  Successful marketing requires a mixture of talents and abilities, including: 

  1. Leadership Skills
  2. Technical Skills
  3. Organizational Skills
  4. Communication Skills
  5. Creative Skills
  6. Strategic Thinking
  7. Planning and Delivery
  8. People Management
  9. Change Management
  10. Analytics and Tech Tool Skills

In addition, a marketing manager should have responsive design/marketing skills and analytics and tech tool skills to stay up-to-date with the latest marketing trends and technologies. 

Qualifications Required to Become Marketing Manager

  • Bachelor’s degree in Marketing, Business and Finance, or any degree discipline
  • Higher National Diploma (HND) or Degree
  • Professional diploma awarded by the Chartered Institute of Marketing (CIM)
  • Master’s degree in a subject such as digital marketing
  • Accredited professional qualifications from professional bodies such as The Chartered Institute of Marketing (CIM) and The Institute of Data and Marketing (IDM)

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Top Companies for Marketing Managers in the UK

The best companies for Marketing Managers in the UK may vary depending on the industry and location. However, some of the top employers in the UK after an MBA in Marketing are:

  1. First Student
  2. ITC
  3. GlaxoSmithKline
  4. Amazon
  5. Tata Consultancy Services
  6. Aditya Birla Sun Life Insurance
  7. Unilever
  8. Accenture
  9. IBM

Additionally, some websites like wellfound.com and LinkedIn have job listings for Marketing Manager positions in the UK. It is recommended to research the companies in the desired industry and location to find the best fit for the Marketing Manager role.

Career Opportunities and Salary Expectations 

Marketing Managers in the UK have a variety of career opportunities and salary expectations. Here are some details:

Career Opportunities:

  • Marketing Managers can work in expanding digital and social media roles.
  • They can find roles within all industry sectors as all organizations have some form of marketing element within them.
  • The top occupations for marketing graduates are not limited to specialized marketing, advertising, and PR agencies.
  • Most Marketing Managers work in an office environment.

Salary Expectations:

  • The average salary for a Marketing Manager in London, UK is £70,938 per year.
  • The salary range typically falls between £50,549 and £91,415.
  • As Marketing Managers progress in their career, salary opportunities can significantly increase.
  • Promotion to the role of Marketing Director can lead to higher salaries.

Challenges Faced by Marketing Managers

Marketing Managers in the UK face several challenges in their daily job responsibilities. 

  • One of the challenges is the need to assess consumers, anticipate the market, and analyze other factors that influence marketing such as political, environmental, and economic changes. 
  • Another challenge is the need to stay up-to-date with the latest marketing trends and developments, including digital marketing and data analytics. 
  • Additionally, managing and leading a team of marketing professionals, meeting with executives to present marketing ideas and discuss sales targets, and communicating with the general public about their company’s image are all essential points in the marketing manager’s job description.

Future of Marketing Management in the UK

The future of Marketing Management in the UK is focused on personalization, digital marketing, and data analytics. Marketers are customizing marketing activities and experiences for individual customers using AI, data, and analytics, known as hyper-personalization. Further investment in first-party data management and analytics is expected in 2022. 

Personalized marketing at scale is the next big thing in digital marketing, but creativity treads a thin line between relevance and invasiveness. Marketing Managers need to assess consumers, anticipate the market, and analyze other factors that influence marketing such as political, environmental, and economic changes. They also need to stay up-to-date with the latest marketing developments in the industry to succeed.

Conclusion

To sum up, the Marketing Manager role is highly sought after in the UK due to several reasons. Firstly, the job requires specialized industry knowledge that takes years to develop, making it a highly skilled and respected profession. Secondly, Marketing Managers are in high demand, and salary expectations are lucrative. Thirdly, the role offers a diverse range of responsibilities, including assessing consumers, anticipating the market, and analyzing other factors that influence marketing. Despite the challenges faced by Marketing Managers, such as inexperienced employees and the need to keep up with technological advancements, the role remains highly sought after in the UK.

Frequently Asked Questions

What is the average salary for a Marketing Manager in the UK?

The average Marketing Manager salary in London, UK is £70,938 as of March 12, 2021, but the range typically falls between £50,549 and £91,415.

What skills are required to work as a Marketing Manager?

Marketing Managers need to have specialized industry knowledge that takes years to develop, as well as strong communication, analytical, and digital marketing skills.

What are the benefits of pursuing a career as a Marketing Manager?

Marketing Managers are in high demand, and salary expectations are lucrative. The role offers a diverse range of responsibilities, and there are multiple job prospects, including the opportunity to work as a consultant or for a company that offers travel opportunities.

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